The UCLA-Inspired UNDEFEATED x Nike Air Max 97 Headlines This Week's Best Footwear Drops

Happy New Year HYPEBEAST footwear family! Hope you all had time to relax and unwind during the holidays and safely ring in the new year with your loved ones. Of course with a fresh batch of 365 days comes even more sneaker launches, and imprints such as Jordan Brand, New Balance, adidas (XETRA:ADS.DE -0.14%) and more have cooked up a healthy assortment of new releases. This week we’re seeing the third installment of the UNDEFEATED x Nike (NYSE:NKE +0.79%) Air Max 97 capsule, an adidas ZX 5000 inspired by Jacquard in France and much more. However, before we talk about the 10 best drops this week, let’s dive into the footwear hoopla that emerged last week.

HYPEBEAST’s Sole Mates series continued with FACETASM’s very own Hiromichi Ochiai last week, and the topics covered included that of his Jordan Why Not Zer0.4 collaboration, the sneaker scene in Japan and more.

In terms of the day-to-day news, there were definitely some notable footwear moments that popped up. For example, Nike, Jordan Brand and Converse all revealed footwear plans for the forthcoming “Chinese New Year” celebrations and YG’s new 4Hunnid Block Runner sneaker stirred up some conversations for its close similarities to the Nike Cortez. Also, whispers of Kobe Bryant wanting to leave Nike to start his own sneaker brand started to go around.

Additionally, we also saw a close-up look at the upcoming Air Jordan 4 “University Blue”, an Air Jordan 1 High Zoom CMFT “Modern Orange” that sports heavy “Rookie of the Year” vibes, a Nike OverBreak SP emblematic of the Mars Yard and more.

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